Tasmyn Roach's idea for organic cotton paraikete (blankets) came from her love of making baby blankets for close friends and whānau. But as she learned more about her own culture and heritage, a passion for te ao Māori blossomed into a fusion of creativity and entrepreneurship – and Awhi was born.
Working alongside her sister Shenaye, partner Lance, and son Kahika, Tasmyn founded Awhi Company – the word “awhi” means “embrace” or “cuddle” – selling unique Māori-designed baby blankets, muslin wraps, and throw blankets that feature traditional Māori designs, patterns, colours, and themes. “I want to normalise Māori culture for the next generation,” Tasmyn says. “Each blanket is designed with an element of te reo Māori or Mātauranga Māori to ensure our pēpi stand strong in their identity from the moment they enter this world.”