Awhi Company is a Māori business that makes blankets and wraps with the goal of helping newborn babies feel comfortable and safe.
It began as a labour of love for Tasmyn Roach, who created Awhi four years ago.
It was born from her love of making baby blankets for close friends and whānau from muslin wraps to knitted blankets.
Now her Awhi Company believes pēpī should be wrapped in Te Ao Māori from birth.
"It started off with just my love for babies. I just love babies and have always been an auntie. I just think that's the coolest job in the world. I just started making them myself for baby showers and then realised there were people that actually really loved them."
Each blanket is designed with an element of Te Reo Māori or Mātauranga Māori to ensure pēpī stand strong in their identity from the moment they enter this world.